Slik kan du måle trafikken fra Facebook

Slik kan du måle trafikk og salg fra hvert eneste innlegg du poster på Facebook gratis!

Vet du hvilken sosial kanal som gir deg mest trafikk og salg? Klikk deg inn her for å lære hvordan du kan finne ut hva som gir deg mest trafikk og salg – helt gratis.

 

Slik gjør du for å måle nøyaktig trafikk og salg fra det enkelte innlegget du poster på f.eks Facebook. Samme metode kan du også bruke i andre sosiale kanaler.

 

#1 Søk på Google Url Builder (<-eller klikk på linken her) på Google. Scroll litt ned på siden for å komme til skjemaet som ser ut slik som på bildet nedenfor.

I feltene fyller du inn det som passer. Det som er viktig å merke seg er feltet som heter Campaign Medium*, teksten du fyller inn der er den du vil finne igjen senere i Google Analytics som forteller deg hvilken Facebookpost dette var.

Min anbefaling er å bruke ordet Facebookpost i lag med dato og evt. klokkeslett hvis du poster mer enn en til dagen. Merk deg også at det du fyller inn i feltene blir brukt i urlen som vil vise for brukeren i toppen av nettleseren.

Når du har fylt ut alle feltene klikker du «Generate url».

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#2 Kopier urlen du får opp etter å ha klikket på den blå knappen med navnet «GENERATE URL». Lim den inn på Facebook, når Facebook har lastet den inn kan du fjerne teksturlen.

Hvis du ønsker å publisere et bilde i stedet med link i teksten kan du bruke linken i en url-forkorter tjeneste som f.eks bit.ly. (Eller helst din egen.)

 

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#3 Når du vil vite hvor mange økter du fikk fra den enkelte posten logger du deg inn på Google Analytics (<-link her). (Hvis du ikke allerede har Google Analytics bør du virkelig vurdere å skaffe deg en konto.)

Etter du har logget inn klikker du i menyen til venstre på Trafikk -> All trafikk -> Kilde/Medium. Dernest vil du få opp en liste, der vil du opp antall økter fra den enkelte posten.

Hvis du har en nettbutikk og ecommerce tracking installert vil du også få opp antall salg/konverteringer. For hjelp til å sette opp Google Analytics eller Ecommerce Tracking kan du kontakte oss eller din nettsideleverandør.

 

 

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112 Svar
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