Statistikker kjøp sosiale medier

18 statistikker som beviser at sosiale medier påvirker kjøpsavgjørelsen!

  1. Sannsynligheten for kjøp er 71% større når noe er henvist til fra sosiale medier. (Hubspot)
  2. Ut av de 53% av forbrukerne som sier de bruker Twitter til å anbefale firmaer eller produkter i tweetene sine, sier 48% at de har handlet produktet eller tjenesten. (SproutSocial)
  3. Twitter er kanal nummer én til å påvirke kjøpsbeslutningen av elektronikkprodukter.(Mashable)
  4. 15 100 000 forbrukere går til sosiale mediekanaler før de bestemmer seg for å kjøpe. (Knowledge Networks)
  5. 49% av forbrukerne bruker Facebook til å søke etter restauranter. (Mashable)
  6. 74% av forbrukerne stoler på sosiale nettverk til å foreta en kjøpsbeslutning. (SproutSocial)
  7. 58% av Facebookbrukerne forventer tilbud, arrangementer og kampanjer når de liker en side. (Hubspot)
  8. Facebook er den mest effektive plattformen for å få forbrukerne til å snakke om produkter. (SproutSocial)
  9. Facebook er den største kanalen for innflytelse på kjøp av babyprodukter. (Mashable)
  10. 79% av forbrukerne liker en Facebookside fordi man får tilbud og fordeler. (Forbes)
  11. 44% av forbrukere som skal handle bil samler informasjon om bilen på forum.  (Mashable)
  12. 38 000 000 mennesker fra 13 til 80 år i USA sier kjøpsbeslutningen deres blir påvirket av sosiale medier. (Knowledge Networks)
  13. 81% av forbrukerne i USA indikerer at venners poster på sosiale medier direkte virker inn på kjøpsbeslutningen deres. (Forbes)
  14. 32.5% av kvinner sier de blir påvirket av spesielle tilbud på Facebook mot 29% på Twitter. (Business2Community)
  15. 78% av respondentene sier at bedriftenes poster i sosiale medier påvirker kjøpsbeslutningen deres. (Forbes)
  16. Mødre vil med 45% større sannsynlighet enn andre kvinner si at hun handlet noe etter en anbefaling i sosiale medier. (MarketingProfs)
  17. 70% av online aktive voksne på sosiale medier handler på nett. (Nielsen)
  18. 44% av aktive kvinner på sosiale medier, sier de stoler på favorittblogger slik at den påvirker kjøpsbeslutningen.  (Business2Community)

Hvilke resultater har bruken av sosiale medier vist din bedrift? Tror du det påvirker kjøpsbeslutningen?

Del tankene dine her.

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38 Svar
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    Svar